Great Hotels of the World sees increased investment over the next two years under new owner
Lisbon, December 2018 – Great Hotels of the World (GHOTW), recently acquired by GuestCentric, the market leader in state-of-the-art technology for independent hotels, will receive over €3,000,000 investment over the next two years.
GHOTW is a well-established sales and marketing hotel representation company for upscale independent hotels, specializing in the business travel and MICE market. Following GuestCentric’s full acquisition of the brand, GHOTW now provides unparalleled access to technology, and high-tech, high-
touch experiences to its member hotels across the world.
GuestCentric’s investment will be focused in enhancing GHOTW’s presence in the bleisure market. The GHOTW portfolio includes 60 hotels in prime locations, with an average of 150+ bedrooms, and always with superb business and meeting facilities. Crucially, each hotel also has good leisure and spa facilities, meaning they are perfectly positioned to target bleisure travellers.
Since its founding in 2004, GHOTW has offered buyers the utmost in MICE offerings via its venue-searching services in particular, and member hotels have had the benefits of belonging to a larger soft-brand group while retaining individuality and autonomy. Now, members will have access to even more
cutting-edge technology and services, following GuestCentric’s investment.
Of the investment, President & CEO of GHOTW, Pedro Colaco, commented, “Following the full acquisition of GHOTW under GuestCentric, we are excited to be bringing together two like-minded brands who put technology and service at the forefront of business and bleisure travel. This renewed investment
feels particularly relevant given the bleisure market now affects between half and two-thirds of all business trips in the world’s main outbound markets; to stay at the forefront of this sector, we must continue our investment and grow the services as far as we can.”
GHOTW has been providing its members with a globally recognized Brand, best-in-class MICE Sales & Lead Generation and Corporate Sales & GDS Connectivity for many years. Now, hotel members also have access to a cutting-edge digital suite that includes integrated Web Design, Booking Engine and Channel Manager. These services are offered in flexible and modular packages so that members can commit only to the services relevant to their individual property.
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About Great Hotels of the World (GHOTW)
GHOTW is a renowned hotel representation company which provides global hotel sales and marketing services, as well as innovative technology solutions for an exclusive portfolio of some 60 primarily independent hotels and resorts worldwide. Just as each hotel is unique, so are the tailored sales and marketing products and services that GHOTW provides to each one. This highly personal approach ensures that each hotel retains its personality and authenticity while accessing state-of-the-art technology, distribution channels, and new source markets. GHOTW has operations in London, Madrid and Lisbon.
For more information, please visit www.ghotw.com
GuestCentric is the leading provider of cloud-based digital marketing software and services that help extraordinary hoteliers enhance their brands, drive direct bookings and connect with their customers and on all digital platforms.
GuestCentric’s award-winning solution provides hoteliers with the only unified solution for managing hotel guests’ online journey: custom-built responsive web sites for mobile, tablets and desktops; an integrated booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor, Google and hundreds of other channels.
GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon, and is a proud partner of hotels that are part of collections like Great Hotels of the World, Design Hotels, Small Luxury Hotels, Leading Hotels of the World, Relais & Chateaux and VOILA Hotel Rewards.
For more information, please visit https://www.guestcentric.com/