GHOTW Appoints Maria Yacoub to Global Sales Director
December, 2019 Great Hotels of the World, the global sales and marketing representation company for upscale independent hotels, is delighted to announce the appointment of Maria Yacoub as the new Global Sales Director.
Maria Yacoub, who will be based in London, will be responsible for the UK outbound market – a key market for the majority of GHOTW’s member hotels. She will be using her extensive expertise in sales of upscale international hotels to the UK market, and her well-developed knowledge of international markets to enhance the company’s renowned services and proactively increase the portfolio’s visibility and reach, representing the collection at key industry trade shows around the world, as well as organizing and managing GHOTW flagship events where members are given exclusive opportunities to showcase their properties directly to carefully selected and targeted buyers.
Prior to joining GHOTW, Maria Yacoub was the Global Sales Manager UK at Melia Hotels within the MICE segment and part of Global Sales for six years. Throughout this period, she developed a strong professional network within the industry that includes premiere MICE agencies, events organizers, corporate buyers and travel trade media.
“We could not be more thrilled to have Maria join the Great Hotels of the World team. We welcome her recognized drive, enthusiasm and proven track record in representing international hotels in such an important market for our member hotels. Crucially, she brings with her a deep and functional understanding of global sales from the hotels standpoint as well as strong long-lasting connections within the Buyer’s ecosystem which we are sure will be valuable to our diverse and global portfolio of unique hotels,” noted Pedro Colaco, CEO, GHOTW.
About Great Hotels of the World (GHOTW)
GHOTW is a renowned hotel representation company which provides global hotel sales and marketing services, as well as innovative technology solutions for an exclusive portfolio of some 60 primarily independent hotels and resorts worldwide. Just as each hotel is unique, so are the tailored sales and marketing products and services that GHOTW provides to each one. This highly personal approach ensures that each hotel retains its personality and authenticity while accessing state-of-the-art technology, distribution channels, and new source markets. GHOTW has operations in London, Madrid and Lisbon.
For more information, please visit www.ghotw.com