GHOTW Take on the German Speaking Market
Rellingen, 09. April 2019 (eyes2market) Great Hotels of the World (GHOTW), one of the world’s leading independent hotel brands, are investing heavily in the German-speaking market. Specialized in the MICE (Meetings Incentives Conferences and Events) market, the collection of some 60 upscale, largely independent hotels aims to increase its brand awareness in Germany, Austria, and Switzerland, as well as to attract new hotel members to the portfolio.
Great Hotels of the World provides its hotel members with a full suite of Sales and Marketing Services, enabling them to compete with the larger brands: Group lead generation and Group Desk; MICE Sales Events; Corporate Sales and GDS Connectivity; Distribution; world class hotel technology; and PR, Marketing and Social media services in key markets.
Great Hotels of the World was established in the UK in 2004 and, under new owner GuestCentric, a hotel technology company, is now branching out into other markets, such as Germany.
In 2019, GHOTW welcomed new hotels and destinations into the select portfolio, for whom Germany is an important target market: Spain, Greece, Morocco, Portugal, Brazil and an exclusive island resort in the Philippines.
Pedro Colaco, GHOTW’s CEO maintains “Germany is a key market for tourism in general and it ranks second in international MICE travel. Our independent upscale hotels are mostly in prime destinations, with easy access from Germany. The very diversity of hotels and their unique personalities appeal to today’s experienced traveler – both the individual business traveler and the MICE agency, looking for something different for their corporate clients”.
As a ramp up to its own Sales events, this year GHOTW has already taken part in ICJ’s Munich MICE Buyers event in March and will be exhibiting at IMEX Frankfurt in May. It has expanded its Group Desk for the German speaking market and is rolling out in Germany the successful Meet-Up MICE Sales Events, for which it is renowned.
The first two Meet-Up MICE buyer events will take place in June, in Munich and Hamburg. Further events and sales calls to MICE agencies throughout Germany are also planned for this year.
About Great Hotels of the World (GHOTW)
GHOTW is a well-established hotel representation company which provides global hotel sales and marketing services, as well as innovative technology solutions for an exclusive portfolio of some 60 primarily independent hotels and resorts worldwide. Just as each hotel is unique, so are the tailored sales and marketing products and services that GHOTW provides to each one. This highly personal approach ensures that each hotel retains its personality and authenticity while accessing state-of-the-art technology, distribution channels, and new source markets. GHOTW has operations in London, Madrid and Lisbon.
For more information, please visit www.ghotw.com
About Eyes2market international
The agency with an office in Rellingen near Hamburg has decades of experience in the international hotel industry. With tailor-made and efficient concepts for public relations, sales & marketing, e-commerce, and social media, managing director Simone Rösel and her team are renowned for their experience and industry knowledge. Current clients include Tahiti Tourisme, the Rwanda Development Board, Veranda and Heritage Resorts on Mauritius, the Nobu Hotels in Miami and Los Cabos, the Unico2087 Riviera Maya or the Hard Rock Hotels in Mexico and the Dominican Republic and the Palais Aziza. www.eyes2market.com
