Great Hotels of the World Acquired by GuestCentric


Lisbon, Portugal, November 15, 2018: GuestCentric, the leading provider of cloud-based digital marketing software for hotels, has acquired Great Hotels of the World, a renowned brand representing independent hotels throughout the world.

Great Hotels of the World (GHOTW) provides its member hotels with tailored sales and marketing expertise and GDS connectivity. They can thus compete on the global stage with the “big brands” whilst maintaining their independent character and unique personality. Members also have preferential access to GuestCentric’s agile, cutting-edge technology services – including website design, social and mobile marketing, and its intuitive booking engine, enabling these hotels to thrive in a competitive market.

Pedro Colaço, CEO of GuestCentric and Great Hotels of the World, details the strategy behind the acquisition: “Today’s independent hoteliers want to maintain their hotel’s unique identity but, in order to survive in today’s highly competitive marketplace, they also need cost-effective access to the same range of distribution, international sales and marketing services as the larger brands.”

GHOTW brings both a high-tech and high-touch approach to its member hotels – upscale and luxury independent hotels in prime locations, boasting excellent meeting facilities and attracting significant MICE and leisure business. Member hotels enjoy personalized sales and marketing support tailored to their needs.

A new modular pricing model allows hotels to customize their membership with GHOTW, providing unmatched flexibility. Hotels can choose the MICE sales package, which includes qualified lead generation and support in converting those leads, access to specialized trade events, and preferred partnerships with key MICE buyers.

The Corporate Sales Package module features access to the main GDS, corporate sales and rate management support, and access to preferred partnerships with consortia such as American Express. The extensive services offered in each package can also be combined, in addition to a la carte services offered on request, such as members-only events and individualized planning in conjunction with the hotel’s own team: GHOTW offers a cadre of experts, trusted and ready when called upon to blend seamlessly into each hotel’s in-house vision.

Great Hotels of the World supports MICE buyers with key partnerships as well as their complimentary venue-finding service, providing a dedicated account manager to assist in sourcing venues, negotiating contracts, and closing the final deal. Buyers are guaranteed the best rates for their groups due to GHOTW’s strong relationships with member hotels.

By pairing sales and marketing expertise with industry-leading technology, Great Hotels of the World and GuestCentric are elevating the standard of representation brands for independent upscale hotels across the globe.

To learn more about Great Hotels of the World, visit Find more information about GuestCentric at

About Great Hotels of the World:

Great Hotels of the World (GHOTW) is a well-established hotel representation company which provides global hotel sales and marketing services, as well as innovative technology solutions, for an exclusive portfolio of some 60 primarily independent hotels and resorts worldwide. Just as each hotel is unique, so are the tailored sales and marketing products and services that GHOTW provides to each one. This highly personal approach ensures that each hotel retains its personality and authenticity, while accessing state-of-the-art technology, distribution channels, and new source markets. GHOTW is based in Lisbon, Portugal.

About GuestCentric:

GuestCentric is the leading provider of cloud-based digital marketing software and services that help extraordinary hoteliers enhance their brands, drive direct bookings, and connect with their customers and on all digital platforms.

GuestCentric’s award-winning services provides hoteliers with the only unified solution for managing hotel guests’ online journey: custom-built responsive web sites for mobile, tablets and desktops; an integrated booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor, Google and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona, and Lisbon and is a proud partner of hotels that are part of collections such as Design Hotels, Great Hotels of the World, Leading Hotels of the World, Relais & Chateaux, Small Luxury Hotels and VOILA Hotel Rewards.

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